McLaren Artura

Lead acquisition e conversione, per un concessionario ufficiale McLaren in Italia

Lead acquisition and conversion, for an official McLaren dealer in Italy

Il lancio della nuova supercar ibrida: far crescere l'awareness e accompagnare i lead lungo il funnel fino al test drive.

The launch of the new hybrid supercar: building awareness and guiding leads through the funnel to the test drive.

• Sequenza di email dedicate a design, innovazione e prestazioni, scritte per portare al test drive e alla conversione.
• An email sequence on design, innovation and performance, written to drive test drives and conversion.
• Account WhatsApp Business con cataloghi di contenuti esclusivi per mantenere vivo il dialogo con i lead.
• A WhatsApp Business account with catalogues of exclusive content to keep the conversation with leads alive.
• Partnership con Outlierman: contenuti esclusivi sulla vettura diffusi alla sua community tramite newsletter e blog, per attirare nuovi lead in target.
• Partnership with Outlierman: exclusive content on the car shared with its community via newsletter and blog, to attract new qualified leads.