Insights

Method and cases, in depth

Strategy, value creation and growth for premium, luxury and niche brands.

• Automotive

  How to launch a restomod on the international market

  Positioning, pre-launch demand, community, lead management and distribution: lessons from the Brado launch.

• Partnerships

  How to assess a brand partnership before signing it

  Brand DNA, relevance, concept and communication blueprint: the MashScore method to assess and design a collaboration.

• Strategy

  Relaunching a brand after a generational, ownership or management change

  What to keep, what to change, which sales and communication channels to rethink: the steps to turn a transition into growth.

• Value

  Investment memorandum for a luxury brand: what it needs to tell

  Not a document to ask for capital, but the story of the value built: essential structure and content.