AM Ventures

Strategic Advisory

We build value for brands. And turn it into growth.

AM Ventures works with premium, luxury and niche brands on the decisions that shape their value: positioning, commercial model, partnerships and reputation. With the same method we use to run our own companies.

Talk about your project What we do
50+countries reached by Outlierman's e-commerce
10.000international car enthusiasts in our proprietary database
400+leads in three months for Brado
10years of partnership with the Pebble Beach Concours d'Elegance

Who we are

Three capabilities, one method

AM Ventures comes from first-hand experience in building companies and brands. Holdings, advisory and proprietary tools work together: what works in our companies becomes method for clients, and every project sharpens the tools.

AM Ventures

Ventures

The companies we are partners in and run first-hand.

MakedBradoOutlierman
Our ventures

Advisory

Strategy, value creation and growth for premium, luxury and niche brands.

StrategySalesPartnershipMedia
See the areas

Lab

Proprietary tools for analysis, assessment and sales management.

MashScoreMedia TrackerCRM+
Explore the Lab

Expertise

Where we step in

We step in where a company's value and growth are decided. Each area starts from a concrete problem and leads to measurable results.

Strategy, positioning & value

The problem

The market doesn't see what makes you different, your price isn't backed by perceived value, or you don't know how to present the company to investors and partners.

What we do

Value proposition, competitive positioning, offer architecture and pricing, go-to-market plan, relaunch of brands and companies after a generational, ownership or management change. When needed, equity story and investment memorandum: not fundraising, but the value-building work underneath and the right way to tell it.

Proof

Brado's positioning in the luxury restomod segment, at a price above 115,000 euros, and its investment memorandum.

Talk about your strategy

Lead generation & sales systems

The problem

Sales depend on a few people and word of mouth, with no measurable pipeline.

What we do

Lead generation and lead acquisition, conversion funnels, sales processes and custom CRMs, B2B and B2C, built around each client's sector and sales process.

Proof

Lead acquisition and conversion funnel for the McLaren Artura launch, from first contact to test drive, involving the Outlierman community.

Build your sales system

Partnerships & co-branding

The problem

Collaborations start on gut feeling and often deliver little, or pull the brand off course.

What we do

Partner screening with MashScore, deal structure, development of the joint product or activation.

Proof

Collaborations activated with the Pebble Beach Concours d'Elegance, 24 Hours of Le Mans, Pagani, MINI John Cooper Works and Roger Dubuis.

Assess your next partnership

Automotive, luxury & car culture

The problem

An atelier, restomod or luxury brand has an outstanding product but struggles to reach the right enthusiasts and collectors.

What we do

Brand and launch strategy, access to an international community of car enthusiasts and collectors, international sales network.

Proof

Brado, a Motor Valley brand and atelier built from scratch to its international launch and distribution agreements.

Talk about your automotive brand

Reputation & media strategy

The problem

A major launch or repositioning goes unnoticed, or the press tells your story differently from how you'd like.

What we do

Media strategy for launches and new markets, key messages, results measured with proprietary tools.

Proof

For the Brado launch, over 60 outlets in 18 countries, from Quattroruote and Hagerty to Magneto and Ramp, with 100% positive sentiment.

Plan your launch

Formats

How we work

Strategy sprint

A fixed-time project on one precise question: positioning, launch, entering a new market. It ends with an operating plan.

For companies facing a major decision.

Ongoing advisory

Monthly support to management on growth: commercial priorities, partnerships, new business lines.

For companies that want a growth partner without a full-time hire.

Custom tools

Design and development of CRMs, dashboards and analysis tools built on the company's real processes.

For companies whose processes off-the-shelf software doesn't cover.

For broader projects

When a project calls for specialist skills, we work with partners we know from the inside, to keep one direction from strategy to execution.

Maked

Strategic communication

Brand identity, packaging, omnichannel campaigns and content, to take the strategy to market.

Commetric

Media and reputation intelligence

International media and reputation analysis, for projects that need continuous, in-depth monitoring.

Talk about an integrated project

Lab

Real tools, already at work

Proprietary tools we use in our strategic work: they let us decide on data and measure the value generated. CRM+, our vertical CRM and management system, is also available as a tailored solution for clients.

Used in our projects Brand & Market Intelligence

MashScore

Assesses how well two brands fit before a collaboration, analysing brand DNA, cultural fit, audiences and narrative tension. Returns a score and a clear recommendation.

Use
Choosing partners and co-brands
Sectors
F&B, fashion, luxury, automotive, hospitality, FMCG and more
Request a preliminary MashScore
Used in our projects Brand & Market Intelligence

Media Tracker

The tool we use to monitor what happens after a launch or campaign: outlets, countries, sentiment and recurring themes, to measure the visibility achieved and the value generated.

Use
Measuring visibility and value generated
Used in
Automotive, luxury, accessories
Available to clients Sales Systems

CRM+

Tailored CRM and management system for B2B and B2C sales, built around each client's sector and process: lead acquisition from website and events, pipeline, quotes, production slot planning, automations and reporting.

Use
Managing leads, sales and production
Used in
Maked, Brado
Request a demo

Request a preliminary MashScore

Tell us your brand and the partner you're considering. You'll receive a first compatibility reading, with score and verdict, within a few working days.

Want decisions based on data?

Let's talk

Ventures

The companies we run

These aren't case studies: they're companies we run every day, and that's where the method comes from.

Maked

Managing Partner

Independent strategic communication agency with over 30 years of experience alongside national and international brands. Strategy, brand identity, packaging, omnichannel campaigns and tailored content, with business logic behind every creative choice.

maked.it

Brado

Strategic Director & Co-Founder

Automotive brand and atelier from the Motor Valley. Beyond the Carbon Buggy, a limited-run carbon restomod, it is building an international brand community of enthusiasts and collectors.

bradocars.com

Outlierman

Founder

Luxury lifestyle automotive brand, e-commerce with customers in over 50 countries and a proprietary database of 10,000 international car enthusiasts. Style partner of the Pebble Beach Concours d'Elegance since 2016.

theoutlierman.com

Press

As seen in

ForbesForbes
Robb ReportRobb Report
GQ ItaliaGQ Italia
RuoteclassicheRuoteclassiche
HagertyHagerty
QuattroruoteQuattroruote
Il Fatto QuotidianoIl Fatto Quotidiano
MagnetoMagneto
Forbes article on Andrea Mazzuca and Outlierman

Forbes, 2020

The Brand Responsible For One Of The Most Exclusive Accessories In Automotive Culture

Outlierman's collaborations with Bentley and Pagani, as told by Forbes.

All press coverage

Some of the brands we have worked with

  • Pebble Beach Concours d'Elegance
  • 24 Hours of Le Mans
  • Bentley
  • McLaren
  • Pagani
  • MINI John Cooper Works
  • Jaguar Land Rover
  • Roger Dubuis
  • British Airways
  • Commetric

A selection of product collaborations, licensing and advisory.

Andrea Mazzuca, founder of AM Ventures

About

Andrea Mazzuca

Founder of AM Ventures. For more than fifteen years he has worked across strategy, marketing and brands in Italian luxury and car culture, always as someone who runs companies.

With AM Ventures he supports companies and brands in their strategic decisions, using the same method he applies in the companies he is a partner in.

Current roles

Contact

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