AM Ventures

Lab

CRM+: the tailored CRM for companies selling high-value products

Leads, scoring, nurturing, quotes, production slots, automations and AI agents, built around the way your company actually sells, in every luxury and premium sector.

~1 monthto go live
B2B e B2Cdirect sales, dealers and networks
100 or 10,000leads: the process matters, not the number

From first contact to quote

A lead arrives from the website, gets a score, is followed up automatically and reaches the quote.

CRM+Sales pipeline
New lead from the website

New 2

Qualified 3

Meeting 1

Quote 2

Julian HartMonaco
0HOT
Sample lead and data
1

Lead acquisition

Contacts from website, events, concours and communities flow into the CRM automatically.

2

Scoring

Every lead gets a score: the team knows straight away whom to call first.

3

Automated nurturing

Email and WhatsApp with exclusive content, until the lead is ready.

4

Quote and production

From the lead record to the quote and the production slot.

All of sales on one screen

The owner view: tabs rotate on their own, or pick the one you want to open.

CRM+Owner view
2.480total leads
214hot leads
37meetings booked
63open quotes
LeadCountrySourceScoreStage
Julian HartMonacoWebsite88Meeting
Sophie LaurentFranceTrade fair83Quote
Marcus FeldGermanyDealer74Qualified
Aiko TanakaJapanCommunity69Qualified
Elena RicciItalyNewsletter58Nurturing
Lead
2.480 · 100%
Qualified
864 · 35%
Meetings
312 · 13%
Quote
141 · 6%
Sold
58 · 2,3%
Every stage has an owner and a next action with a deadline.
  • Base configuration120.000
  • Bespoke materials and finishes28.500
  • Exclusive personalisation18.900
  • 5-year extended warranty12.600
  • White-glove international delivery6.400
Quote total€ 186.400
EURUSDGBP
Multiple currencies, PDF generated automatically.
Jan

40/40
Feb

39/40
Mar

37/40
Apr

33/40
May

28/40
Jun

21/40
Jul

15/40
Aug

8/40
Sep

6/40
Oct

3/40
Nov

1/40
Dec

0/40
ConfirmedReserved with quoteAvailable capacity (40 a month)
Every slot is linked to the client and the quote: deliveries and capacity at a glance.
€ 11,7 mlnopen pipeline value
€ 172.000average sale value
68 daysaverage time to close
2,3%+0,6lead → sale conversion
Leads per month
JFMAMJJASOND
Conversion by score
0,4%
2,1%
8,7%
0–4950–7475–100
Sources: leads and sales
SourceLeadConv.Sales
Website41%1,8%18
Fairs and events24%4,0%24
Dealers19%1,9%9
Community16%1,8%7

Sales by country

United States14Germany9Switzerland8United Kingdom7UAE6Italy6France4Japan4
Fairs bring 24% of leads but 41% of sales: where the next budget should go.
Leads above 75 convert 20 times more than those below 50: the team calls them first.
Sample leads and dataTap a tab to explore it

What's included

Lead acquisition

Contacts from website, events, concours, communities and dealers, with the source always tracked.

Scoring and pipeline

A score for every lead, clear stages, a next action with a deadline.

Nurturing and Gmail

Segmented email sequences, WhatsApp, conversations synced to the record.

Quotes

Complex configurations, multiple currencies, PDFs generated automatically.

Production slots

Deliveries and production capacity linked to clients and quotes.

Analytics

Pipeline, average value, time to close, conversion by score, source and country: where to put the next budget.

Roles and permissions

Owners see everything, each salesperson sees their own leads.

AI agents

On request, agents that reply, qualify and update the CRM. Read more.

Who it is for

For luxury and premium brands selling high-value products and services, with long sales cycles and clients who expect tailored attention. In any sector.

Bespoke products

Yachting, automotive, furniture and design, jewellery and watchmaking: configurations, quotes and production.

Services and hospitality

Hospitality, prime real estate, travel and experiences: enquiries, meetings and proposals.

Networks and dealers

Brands with showrooms, dealers and agents: leads assigned, followed up and measured across the network.

How it is set up

01

Process analysis

How contacts arrive, who follows them up, where they get lost.

02

Configuration

Stages, scoring, sequences, quotes and production built around the way you sell.

03

Data and integrations

Import of existing contacts, connection of forms, Gmail and WhatsApp.

04

Launch and training

The team starts using it with initial support. About a month in total.

Frequently asked questions

Which sectors is CRM+ used in?

In every sector where high-value products or services are sold through a personal relationship with the client: automotive, yachting, design and furniture, jewellery, hospitality, prime real estate, B2B services.

Do we keep ownership of our data?

Yes. Every client has a dedicated, separate environment, and the data remains theirs.

Does CRM+ work with few leads or many?

Both: it handles a few hundred contacts as well as thousands. What matters is not the number, but how scoring, journeys and automations are built around the way the company sells.

How long does it take to set up?

About a month, starting from existing sales processes. It involves a modest setup fee and a subscription.

Does it integrate with the tools I already use?

Yes: website forms, Gmail, WhatsApp and the other channels contacts come from. Every CRM+ is a project dedicated to the client.

Want to see CRM+ with your data?

We show you a demo built around your sales process.

Request a demo