The proprietary tool we use to assess how well two brands fit. A 0–100 score, a clear verdict and the concept to make the collaboration happen.
A simulation based on a real case. The demo starts when you get here; you can replay it at any time.
Archetypes, codes, values and communities of both brands: how far they speak the same language.
How much the audiences overlap and how far each opens the other to new people.
Whether the collaboration creates a story worth telling.
GO, CONDITIONAL GO or NO GO, with the activation concept.
Do the two brands share codes, values and imagery, or do their identities clash?
How the communities overlap, and how far each can open a new audience to the other.
Does the collaboration create a story worth telling? It is the dimension that weighs most.
GO above 75, CONDITIONAL GO between 65 and 74, NO GO below 65. A NO GO is worth as much as a GO: it avoids the wrong investments.
A map of both brands' DNA: archetypes, identity tensions, codes and communities.
What the two brands do together: the product or experience, and the business model.
The story, messages, channels and sequence through which the collaboration reaches people.
Used in F&B, fashion, luxury, automotive, hospitality and FMCG. To learn more about the method: How to assess a brand partnership before signing it.
Whenever a brand is about to tie its name to another, before investing time, budget and reputation.
Collections, limited editions and products born from two brands.
Assessing whom to license your brand to, or whose brand to license.
Choosing the events and partners that strengthen positioning, not just visibility.
Taking the brand beyond its sector: watchmaking, fashion, hospitality, lifestyle.
Collaboration goals, markets, audience and brand constraints.
Analysis of both brands across six axes, supported by artificial intelligence tools.
Scoring on the three dimensions, weighted total and verdict.
If the verdict is positive: the joint project and how to communicate it.
The preliminary gives a first reading with score and verdict, useful to decide whether to go further. The full version adds Brand DNA analysis, project concept and communication blueprint.
A preliminary reading, with score and verdict, arrives within a few working days. The full analysis with concept and communication blueprint is part of a project.
Yes. Screening assesses several candidates, even across categories, and points to the ones worth investing in.
Yes, as part of our Augmented Intelligence method: AI widens the analysis of brands, audiences and culture, while the final judgement stays with people who have direct experience of partnerships.
Tell us your brand and the partner: you get a first reading with score and verdict.