Can Media Tracker be bought on its own?
It is a tool we use within launch, market-entry and reputation projects, together with the media strategy.
Media Tracker: measure what happens after a launch
The tool we use to follow the coverage of a launch or campaign: outlets, countries, sentiment and messages picked up, to understand the visibility achieved and the value generated.
60+outlets for the Brado launch
18countries reached
100%positive sentiment
See how it works
The demo replays real data from the Brado launch: coverage comes in, counters rise, sentiment updates.
60+outlets
18countries
100%positive sentiment
0 €media spend
Sentiment
Real data from the Brado launch, selected outlets
1
Coverage
Every piece logged with outlet, country and media type.
2
Sentiment and messages
The tone of the coverage and which key messages were picked up.
3
Quality
The authority of the outlets and the audience reached, market by market.
4
Report
A document to show partners, investors and the sales network.
Why measure
Understand what works
Which messages the press actually picks up, in which markets and in what tone.
Decide where to invest
Markets, outlets and themes to focus the next round of work on, instead of starting from scratch.
Show the value
A clear report for partners, investors and the sales network: reputation becomes data.
Used for the Brado launch, with more than 60 outlets in 18 countries and no media spend, and for the renewal of the partnership between Outlierman and the Pebble Beach Concours d'Elegance. Read the Brado case.
What it measures
Outlets and countries
Every piece with outlet, type (dailies, trade press, lifestyle, business), country and language.
Sentiment and messages
The tone of each article and which key messages were picked up, word for word or in substance.
Themes and quality
Recurring themes, the authority of the outlets and the audience reached, market by market.
When to use it
Product launch
To know whether the launch reached the right people, and with which story.
New markets
To measure the reputation built country by country.
Partnerships and events
To assess the return of a collaboration or an event presence.
Repositioning
To check that the press tells the brand the way you want it told.
Frequently asked questions
Which countries and languages does it cover?
We work on international coverage: for Brado it followed outlets in Europe, the United States, Latin America and Oceania.
Preparing a launch?
Let's talk about media strategy and how to measure its results.